AkzoNobel just named its new creative partner for its professional paints business
MullenLowe Group are the new appointees tasked with running AkzoNobel’s professional paints marketing campaign. Their key objectives will be to promote AkzoNobel and increase growth globally. They are set to start work immediately and all parties are excited about the new partnership.
MullenLowe Group are a global creative and marketing agency with offices in London, Brazil, San Fransico, Sydney and Beijing to name a few. They regularly occupy the top spot within the creative agency space worldwide.
Says David Menko, CMO of the company’s paints business:
AkzoNobel has been providing painters with the highest quality paints for more than 200 years, We have a clear requirement for a strong creative partner in order to leverage our global presence and further build our professional brands. We feel MullenLowe Group is the right partner to deliver against our growth ambition for these brands as we continue to lead the way globally via our innovation, disruptive communication, and our passion to make people’s lives more liveable and inspiring with our products, services and tools.
Says AkzoNobel’s global marketing director, Nuno Pena:
We are thrilled with the appointment of MullenLowe Group as our global agency partner for the paints business. The agency is a great partner for our consumer colleagues and we have already achieved some outstanding results on those brands. I am looking forward to their team bringing to bear their experience with our organisation, and their creativity to drive business success for our professional brands – such as Sikkens and Dulux Trade – and for audiences around the world.
Says Jose Miguel Sokoloff, MullenLowe Group Global President:
We are very proud of our relationship with AkzoNobel and the work that we have produced for the consumer paints organization. We’re excited to put the power of our challenger thinking and creativity to drive an unfair share of attention for the professional side of the business.